The Upstate rental market continues to show steady growth, making Easley and Pickens County attractive areas for property investors. Over the past quarter, average rental rates have risen about 4%, while vacancy rates remain low—especially for single-family homes and well-kept townhomes.

Demand is being driven by consistent job growth in the Greenville-Easley corridor and newcomers seeking affordable housing within commuting distance of larger cities. Tenants increasingly value energy-efficient upgrades and modern amenities, which can justify slightly higher rent prices.

Landlords should take advantage of these trends by keeping properties well-maintained and priced competitively. Renovations that add value—like updated appliances, smart thermostats, or fresh landscaping—can boost your return and reduce turnover.

At Jones Assurance Property Management, we track market data quarterly so our clients can make informed decisions about pricing, maintenance, and expansion. Whether you own one property or a full portfolio, staying current on local rental trends helps you stay profitable in a changing market.