Every landlord wants higher returns—but achieving them requires a plan. Maximizing ROI (return on investment) means increasing income while minimizing avoidable costs.

Start with tenant retention: long-term tenants reduce turnover expenses. Respond quickly to maintenance requests and provide a pleasant living experience. Next, improve curb appeal—fresh paint, tidy landscaping, and updated fixtures attract quality renters willing to pay more.

Preventive maintenance is another ROI booster. Fixing small issues early avoids big repairs later. Use modern technology tools to automate rent collection and track expenses for clearer financial insight.

Finally, know your market. Easley and Pickens County rentals perform best when priced accurately and marketed professionally. Partnering with a management company that understands the Upstate ensures your property stays competitive and compliant.

At Jones Assurance Property Management, we combine data-driven strategies, trusted contractors, and tenant-care programs to help investors see consistent, measurable growth.

Deciding whether to allow pets in your rental property is a big choice. Nearly 70% of renters have pets, and adopting a pet-friendly policy can expand your applicant pool—but it also requires planning.

Pros: Pet-friendly rentals often rent faster and attract longer-term tenants who are emotionally invested in their homes. Owners can also charge pet deposits or monthly pet rent for extra income.

Cons: Potential damage, noise, and allergy concerns must be managed carefully. That’s why clear lease terms are essential.

Best Practices:

• Require vet records and vaccination proof.
• Collect a refundable pet deposit and/or monthly pet fee.
• Specify limits on breeds, size, and number of animals.
• Conduct periodic inspections to ensure cleanliness.

A thoughtful policy protects your property while welcoming responsible pet owners. Jones Assurance Property Management helps landlords design pet guidelines that balance risk and reward—keeping everyone, two-legged and four-legged, happy.

Finding great tenants is hard—keeping them is where the real value lies. Each time a tenant moves out, landlords face cleaning costs, marketing expenses, and lost rent. That’s why tenant retention is one of the smartest strategies for long-term success.

Start by responding quickly to maintenance requests. Prompt service shows respect and builds trust. Keep rent increases reasonable and transparent—tenants appreciate predictability. A small upgrade like new flooring or modern lighting before renewal season can make tenants feel valued.

Communication is key. Check in periodically, not just when issues arise. Consider renewal incentives such as carpet cleaning, minor improvements, or a gift card as a thank-you for staying.

Happy tenants renew leases and take better care of the property. At Jones Assurance Property Management, we focus on service and satisfaction—reducing turnover while maintaining strong relationships with both landlords and tenants.

The Upstate rental market continues to show steady growth, making Easley and Pickens County attractive areas for property investors. Over the past quarter, average rental rates have risen about 4%, while vacancy rates remain low—especially for single-family homes and well-kept townhomes.

Demand is being driven by consistent job growth in the Greenville-Easley corridor and newcomers seeking affordable housing within commuting distance of larger cities. Tenants increasingly value energy-efficient upgrades and modern amenities, which can justify slightly higher rent prices.

Landlords should take advantage of these trends by keeping properties well-maintained and priced competitively. Renovations that add value—like updated appliances, smart thermostats, or fresh landscaping—can boost your return and reduce turnover.

At Jones Assurance Property Management, we track market data quarterly so our clients can make informed decisions about pricing, maintenance, and expansion. Whether you own one property or a full portfolio, staying current on local rental trends helps you stay profitable in a changing market.